CREATES TIME

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The goal was to explore the task management industry and discover key features that are on the market. I picked three task management apps considered to be the key competitors. Then I analyzed them in detail in terms of  

Overview and Competitive Advantage, Marketing Profile, Core Business, SWOT Profile, UI/UX, Content, Design and Performance. 

Based on the competitor analysis I built a list of core features.

Creating a user survey is the first step in procuring viable data for use in developing an app or site. The information I gather could help me decide whether or not I'm focusing on the right features for Taskly.

Interviews are an essential part of user research. While surveys are too general to obtain the highly personalized feedback necessary, interviews give a more comprehensive insight. 

Questions asked:

1. Do you use any task management app? If not how do you organize your everyday tasks?

2. How often do you use it per day and what do you use it for?

3. Do you enjoy using it? Why or why not?

Then I spoke about the main existing problems with existing apps I have discovered.

4. So what do you think about these problems? Could you rank them?

5. How do you address these problems with your app and what tools and techniques do you use to overcome them?

6. Can you describe any other problems/frustrations you experience when using your or other task management apps?

After those questions I spoke about the planned features I want to implement in Taskly to solve these problems.

7. What do you think about those features? Could they help you and would you try them out?

Creating user personas will give an in-depth look at not only who the ideal users are, but also what they want. So I created 3 user personas for Taskly's target customers.

Task modeling give me insight into understanding what people want and how I can go about designing it. I can better explore the steps people take and the decisions they need to make while using a service.

To visualize all of the journeys a customer may experience when using a particular product, as well as how all of these journeys are connected, I created a customer experience map.

In order to create an effective app architecture, I conducted an open card sort process with 3 participants.

After conducting the card sorting process I was able to better built an architecture for the app. So I designed a site map to have a visual map of the app.

I began starting the design process with rapid paper prototypes. This gave me insight of the real flow of the app.

After doing some user testing with the paper prototypes I translated the final paper prototypes into digital wireframes using UXPin. All best practices for mobile first design were also applied.

I then put my wireframes to the test. I used Invision App to test the key user flows.

To apply a design I created a collection of elements such as: fonts, colors, buttons that gives the user a brief introduction to the interface style.

Then I created a user interface that contains all the UI elements for the app, styled, and ready to be used.

Once I had a final UI kit I could apply the visual design to all screens.

I used a preference test conducted online unsabilityhub.com to test which color of the add button a user preferred. 

A few click tests give me insight about how effective the navigational flow is.